Here I am at Apple Park, having spent the morning watching the keynote event on campus. It was a lot of fun and, of course, I have thoughts:
The Software
The software updates were more robust than I expected. I’d originally heard this year was going to be primarily bug fixes with everyone at Apple focused on Vision Pro, but that wasn’t the case. Even if they hadn’t introduced the Vision Pro, it was a good year in general.
Live widgets on the Mac? Yes please.
I like the changes to watchOS. The widgets feel like they are taking another run at the now-abandoned Siri face. I thought it was a good idea then. Hopefully they nail it this time.
They spoke about using a new voice recognition engine on all platforms. I’ll be testing that … soon.
We didn’t hear much about Apple’s productivity apps during the presentation. It wouldn’t surprise me to find out there are improvements that they didn’t discuss.
Messages has to be the most commonly used iPhone app (in the US at least). It makes sense that they are continuing to improve it.
Again we heard about gaming. I think that ultimately Apple is going to have to doing a better job of courting AAA game developers but it’s nice to see they are now actively working on it. For years it felt like they’d just given up on gaming.
The New Macs
The new 15-inch MacBook Air was expected, but still nice to see. It’s basically a 13-inch MacBook Air, but bigger. I spent some time with one after the event. The lack of pin-holes for speakers on either side of the keyboard makes it look strange to me because I’ve never seen a large Apple laptop look like that. On the plus side, that’s one less place for water to get in.
The M2 Mac Studio looks exactly like the M1 model. However, I’m pleased that it got an annual update to the M2. There were rumors that they would skip years with the Mac Studio and I’m glad that’s not the case. Now that Apple makes its own chips, I’d hope that everything gets updated with each new M-chip iteration. (I’m looking at you, iMac.)
The Mac Pro feels a bit of a compromise. I spoke to an Apple rep that confirmed the Mac Pro will not run external video cards. It does, however, have a lot of slots if you need more storage and I/O. I’m not sure what else it will run but I’m guessing we’ll hear about it soon.
The new Mac Pro has the nicest looking logic board I’ve ever seen.
They had some of the units on display in the Steve Jobs Theater. The crowd around them had the same vibe as the Macworld when they announced the iPhone.
Apple Vision Pro
When it comes to introducing a new product category, Apple remains the best company in the world to do so.
Speaking of messaging, Apple really was leaning into the Vision Pro as an augmented reality device, not virtual reality. I don’t recall them using the term “virtual reality” once.
The battery-in-the-pocket thing makes total sense given the early-days nature of this product.
Many times Apple explained how the Vision Pro is only a first step. There is no question that they have a whiteboard somewhere that says “Tony Stark Glasses” on it somewhere.
The real trick to this device will be the screen resolution and brightness. If it is going to try and trick the user into thinking they are looking through the glasses at the actual world, it needs to be convincing. This has been the downfall of VR devices I’ve tried in the past. If they can stick this, it will be game changing.
I think the whole way the device is aware of your surroundings and lets you phase in and back out as necessary is clever. I can’t see myself keeping the Visual Pro headset on while talking to someone for more than a few seconds, but I think they are on the right track.
Turning it into a 3D camera is cool, but the idea of watching my daughter blow out birthday candles with that thing strapped to my head repulses me.
$3,499. I was fooled. I thought they’d come in well below $3,000. With that price, this is very much an “early adopter” product.
The Event Vibe
Apple has the “Keynote at Apple Park” thing nailed down at this point. This year they added shade. This shade is not just a tarp, but a metal structure with footings. They’ll be doing this again next year.
As always, it is nice reconnecting with friends from both the media and Apple. This part makes me miss the old days of Macworld, where it was a true gathering of the tribe.
It is amazing at how densely Apple packs information into their presentations these days.
And now I have an appointment to light this computer on fire with a beta. I’ll see you on the other side. Below are some pictures from the event.
The title says it all, but first a little background…
Project Blue Sky
In January 2021 I started a new project and gave it an exciting name: Project Blue Sky. Specifically, I started the year tired of what I call “running downhill.” Do you remember when we were kids, and we’d start running downhill? It was exhilarating but also terrifying. It just took one slight stumble to end up flat on your face.
Simultaneously running MacSparky and the law practice has felt like running downhill too often, and I’ve been doing it now for 15 years. The idea behind Project Blue Sky was to find a way to create more balance between these two careers so I could have more margin. I felt like a fraud going on the Focused podcast and telling people how important it is to get focused while struggling to hold it together myself. I was fortunate to have two things that I enjoyed and could earn a living at. At the same time, I wasn’t getting the most out of either of them because of the existence of both of them. This is not a new problem to me.
I hadn’t gone over the precipice, but I could feel it approaching. The warning signs were there. I broke a few promises to law clients and MacSparky partners. I kept getting delayed on essential projects because something from “the other side” intervened. Most importantly, I felt I had no time to step back and breathe.
So for the past year, Project Blue Sky has been part of my life. It’s led to me hiring some additional people and making some changes for the better. It’s led to me saying “no” to some big client projects and interesting MacSparky projects—all in the hopes that I would be running downhill less and have more blue sky.
Make no mistake. This has been a serious effort on my behalf. I see Project Blue Sky nearly every time I open Obsidian and OmniFocus. Sometimes, however, it felt like trying to stop a blazing inferno with a squirt gun. I had some limited success with these steps, but as I got to the fourth quarter of 2021, it was evident that I was still running downhill a lot, and Project Blue Sky was going to take longer.
The Creator’s Guild
There’s another influence that I haven’t mentioned before. A few years ago, I started having a weekly meeting with a group of friends that make things for the Internet. We call ourselves “The Creator’s Guild,” and we spend an hour together every week, critiquing and propping one another up as we all try to make our way in this world of online teaching.
My running downhill problem came up during one of our meetings after the DEVONthink Field Guide was released. Specifically, I was lamenting that the Field Guides are the most important thing I make, and I was only going to release one in 2021, despite my Project Blue Sky efforts. So my friends challenged me to come back the following week with a solid plan to make more time to make the things I love.
I remember ending that call and thinking to myself how I already had the answer. I decided I’d scale the law practice down by 25%. I looked at it as another dent in Project Blue Sky and a way to report progress to my friends. But I promised more than an answer to my friends. I also promised I’d go through the process of thinking it through. If I’m being entirely honest, I just wanted to go through the motions so I could assure my friends that I’d done so. I felt I’d already reached a safe conclusion. Twenty-five percent less legal work felt like one more fair compromise.
Showing My Work
So I blocked aside some time and sat down to show my work.
A few months ago, I wrote about a good book,“Ikigai”. one of my takeaways from that was that some very old, very happy people in Japan all had one thing in common, a sense of purpose, their Ikigai. The book explained how their actual purpose evolved during their lifetimes for many of these folks, yet they still did each have a strong sense of purpose. So I started with a simple question.
“What is my purpose? What am I here to do?”
Simple question, right? Simple, but also not easy to answer. Rather than get lost in the big question, I moved on to consider the law practice and MacSparky.
My father was actually against me becoming a lawyer. He thought it would compromise me morally. But at the time, I was pretty sharp, pretty good at debate, and I wanted to do it. Looking back, I think I was also hung up on the trappings of being a lawyer. Before me and my sisters came along, no one in the prior generations of my family went to college. I grew up very much blue-collar.
Once I got into the career, however, I found I was pretty good at it, and I was able to practice on my terms and do some good. What I like most about being a lawyer, after seven years of training and 28 years in practice, is helping people with their problems.
Considering my law practice, I also realized that being a lawyer had become a comfortable part of my identity. Perhaps too comfortable. My recent post about being and doing did not arise from a vacuum. Moreover, being a lawyer for me is safe. I’ve got an excellent group of clients that take my advice and pay their bills. I could easily practice law for the rest of my life with little risk of not being able to make a living. Being a lawyer also comes with costs, including worry of making a mistake, getting paid, and the remarkably dreadful people you must sometimes confront.
Being a lawyer is not easy work, and you do carry the weight of your clients’ problems constantly. Even after practicing for 28 years, I still wake up in the middle of the night thinking, “how am I going to get client X out of that sticky problem?” The pandemic only put an exclamation point on that. I spent so many hours fighting for clients through the pandemic.
Where I became a lawyer with years of training and intentionality, I became MacSparky by mistake. I felt like I had something to share, so I started sharing it. There was no long game or master plan. Things came to me one step at a time. A few articles became a podcast appearance. A few podcast appearances became speaking gigs. It took me six months to commit to Katie before we started producing the Mac Power Users. The growth of my MacSparky business has all been a series of fortuitous and delightful accidents.
So with no planning, I find myself in this place where I get to help people and make a living at it at the same time. When I stop to think about what my life would be like if I hadn’t stumbled into becoming MacSparky, I shudder.
Concerning money, the law is the sure thing, and MacSparky is more of a bet. Continuing to make a living as MacSparky requires me to continue to make outstanding products that people want. Walt Disney once said, “We don’t make movies to make money. We make money to make more movies.” When it comes to the stuff I release as MacSparky, that’s me in a nutshell.
What stands out to me most when I consider my life as MacSparky is how much more I have left to do. I have so many ideas and so much more that I’d like to explore and share. I’ve been talking for the last year about contextual computing. I think this can change people’s lives, but I never seem to be able to get enough time to put enough attention on it. I’ve got other ideas that I would like to share and teach.
This sense of unfinished business stood out for me as I considered my two careers and started thinking about how I would report back to my friends in the Creator’s Guild about what I would do.
At one point, I asked myself if I got hit by a bus and was lying on the side of the street, where would I want more time: as MacSparky or as a lawyer? The answer was clear and immediate. I have so much that I want to still do as MacSparky. I’m good at being a lawyer, but I don’t feel like I have anything left to prove.
That led me back to the question I wrote when I first started this process, “What is my purpose in life?”
The answer to that question is different for everyone. But it is clear to me that my purpose in life right now is to produce MacSparky content. Helping people find a way to use technology to their advantage and, in turn, help them with their purpose (their Ikigai) makes me jump out of bed in the morning. There was a time in my life I would have answered that question differently, but when I’m honest with myself, these days, I am here to do MacSparky work.
It was liberating admitting that to myself. I knew it at some level, but I hadn’t done the work of really figuring it out. With this in mind, I went back to my options.
New Options
For example, what if instead of getting rid of 25% of my clients, I got rid of 50%? What if I cut the law practice in half? What could I do as MacSparky then? The interesting thing about pulling these questions apart is the answers they return that are surprising at the moment but utterly predictable in hindsight.
Being a lawyer has certain costs associated with it. It’s expensive. You have to pay license fees, education fees, rent, insurance, and other expenses to run a practice. It also requires a lot of time. Whether you represent one client or five hundred clients, you need to keep up with changes in the law and be on top of the ever-changing legal climate. You also need to be available whenever a problem arises. Finally, it comes with an emotional cost. I don’t wake up worried about Field Guides. I do wake up worried about clients.
Once I’d thought about going from a 25% to a 50% reduction, it was only a matter of time before I asked myself what it’d be like if I reduced the law practice by 100%? What if I hung up my fancy leather briefcase and gave everything to MacSparky?
The Surprise Ending
You probably saw this coming, but I assure you I did not. Just for a moment, put yourself in my shoes. I spent 35 years in pursuit of and the practice of law. If you had asked me when I sat down to begin this exercise (that I considered a formality at the start) if I ever contemplated ending my law practice, my answer would have been an immediate, “No!”. I’d never really permitted myself even to consider something so crazy. Nonetheless, in very little time, I found myself seriously contemplating and ultimately deciding that the proper path for me was not to get better at riding two horses but instead to ride just one.
Why am I here? I am here to make MacSparky content.
As I write these words, I am no longer a lawyer. I am just … well … a MacSparky.
I’ve spent the last few months shutting down my legal practice. I’ve made arrangements for my clients to get to other lawyers that can take care of them. I’ve spoken personally to all of my clients to explain why I can no longer be their lawyer. I’ve spent a lot of time on this transition, but I wanted to end this phase of my life in the right way.
Having now had to explain myself to clients, friends, and family members, I’ve faced a variety of responses. Some are incredibly supportive. Others are worried about me. Some are skeptical of my ability. Even a few are angry at me. Maybe a few years ago I would have cared more about what these people think, but I find that none of it has made a difference in my thinking.
I fully understand I could crash spectacularly (and publicly). I am okay with that. I’m no longer interested in compromise. I would rather pursue MacSparky as my only thing and fail than not attempt at all. Not taking the shot would hurt way more than taking the shot and missing.
So here goes. No longer do I split my time between two careers. For the first time since 1992, I will have complete control of my schedule. No longer will a client emergency force me to set aside the work that has become my calling. I’m all in, and I have big plans.
To begin with, I’m turning up two dials on my MacSparky work: quality and quantity. With me able to give this my sole focus, the content is going to get better, and there will be more of it on this blog, in the podcasts, in the Field Guides, and in everything else I ship as MacSparky. I can’t wait to get started.
If you’d like to support my work, I’m also opening up a membership program, The MacSparky Labs. One thing about my MacSparky work is that I’m constantly trying out new apps and workflows. Much of that never gets published. Historically I couldn’t share it because I have so much confidential client data. My data is no longer full of confidential client matters, so now I can let you behind the curtain a lot more. In other words, I can let you into the MacSparky labs with a bunch of exclusive content and early access to what I’m up to, planning, and experimenting on. You can learn about it at MacSparky.com/join/. Regardless, I appreciate your support.
If I were to break my life into three parts, I’m now at the age where I’m about to begin the third act. I wouldn’t be able to take this journey without you. Thank you!
